Description
List of Contents Chapter 1: Introduction: Why Traffic is Your Most Valuable Resource ……………..4
A Paradigm Shift in Your Approach to Traffic………………………………………………………………………7
Chapter 2: Quality vs Quantity …………………………………………………………………………………………8
How knowing your customer lifetime value can help you build a fool-proof business model ….. 11
Chapter 3: SEO Basics – How to Use Google to Bring Targeted Visitors to Your Pages……………….14
The Foundations of SEO ……………………………………………………………………………………………….. 15
Chapter 4: Advanced SEO for 2020 and Beyond………………………………………………………………..20
Preparing for the Googlepocalypse ………………………………………………………………………………… 25
Chapter 5: Content Marketing – Yes Content is (Still) King ………………………………………………….28
How to Write a Stunning SEO Article That Readers AND Google Will Love………………………….. 30
Chapter 6: Social Media as a Source of Big Traffic……………………………………………………………..34
Facebook Marketing Explained…………………………………………………………………………………….. 35
Creating a Winning Facebook Page ……………………………………………………………………………… 36
Instagram, Twitter, and Beyond…………………………………………………………………………………….. 39
Chapter 7: The Missing Ingredients: Branding and Messaging…………………………………………….41
Branding as it Relates to Facebook Marketing (And the Rest of Social Media) ………………………. 42
Branding Your Website………………………………………………………………………………………………… 44
Chapter 8: The User Experience……………………………………………………………………………………..46
Chapter 9: Growth Hacks That Really Work……………………………………………………………………..49
Chapter 10: Conclusions: Knowing Your Goal……………………………………………………………………53
The Quality Check ……………………………………………………………………………………………………… 54
Action Points ……………………………………………………………………………………………………………. 55
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