Description
Table of Contents Introduction 6
The “what and why” of personal branding 10
The first steps to creating your personal branding strategy 15
What is your purpose? 15
Who is your audience? 17
What do you have to offer? 18
The three keys to the success of a credible personal brand: audience, authenticity, and consistency 20
Audience 20
Authenticity 21
Consistency 22
Which social media will best benefit your personal branding? 24
A website 24
Facebook 25
Twitter 25
Instagram 26
Pinterest 26
WordPress or other blogging platform 26
LinkedIn 27
YouTube 27
Podcasts 27
Strategies to grow your personal brand and authority 30
Creating content 30
Mailing list 31
Free content 31
Smaller professional details are key 31
Creating proper connections within your industry 32
The importance of analytics 34
Engagement 34
Keyword planning and Search Engine Optimization 35
Public Image 36
Some other tips for improving search results include 37
Ways to live your personal branding and increase visibility 39
Build a network 39
Build an accessible community 40
Business cards 41
Dressing well 42
Share your story 42
Successful branding examples and how you can harness them 45
Steve Jobs 46
The Kardashian Family 46
Hugh Hefner 47
Now, think about your favorite brands 47
Conclusion 49
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