Description
Contents Chapter 1: Introduction ………………………………………………………………..5
Chapter 2: What Is Influencer Marketing?…………………………………………………….7
How This Works ……………………………………………………………………………………..10
Types of Influencer Marketing ……………………………………………………………………11
Chapter 3: What Is a Social Media Influencer?…………………………………………….14
What Makes Them Good Influencers………………………………………………………….17
Chapter 4: Why Influencer Marketing Works So Well for Businesses ………………21
1. Precise Targets……………………………………………………………………………………21
2. Improves Brand Awareness ………………………………………………………………….22
3. Boosts Audience Engagement ………………………………………………………………22
4. More Viewers Turn into Buyers ……………………………………………………………..24
5. Credibility and Trust Levels Increase ………………………………………………………24
6. Rejigs Content Strategy………………………………………………………………………..25
7. Better Ranking in Terms of SEO……………………………………………………………..25
Chapter 5: Defining Your Goals with Influencer Marketing …………………………..26
1. Define Specific KPIs …………………………………………………………………………….27
2. Increasing Brand Awareness …………………………………………………………………28
3. Improving Traffic ………………………………………………………………………………….28
4. Sales and Lead Generation …………………………………………………………………..29
5. Driving Engagement …………………………………………………………………………….30
6. Reputation………………………………………………………………………………………….31
Chapter 6: How to Find Effective Influencers for Your Brand ………………………..33
1. Relevance ………………………………………………………………………………………….33
2. Engagement……………………………………………………………………………………….34
3. Reach………………………………………………………………………………………………..35
4. Frequency ………………………………………………………………………………………….35
5. Authenticity ……………………………………………………………………………………….36
Chapter 7: How to Contact Influencers and How to Negotiate a Deal ………………37
Do Your Research ……………………………………………………………………………………37
3 | Entrepedia 2. Offer Perks ……………………………………………………………………38
3. Follow the Metrics ……………………………………………………………………………….39
4. Think about Repurposing This Content……………………………………………………39
5. List Deliverables in the Proposal …………………………………………………………….40
Chapter 8: 7 Things to Avoid in a Potential Influencer Campaign …………………..42
1. Not Defining Campaign Goals and KPIs…………………………………………………….42
2. Choosing Unvetted Influencers ………………………………………………………………43
3. Cold Outreach………………………………………………………………………………………44
4. Bad Contracts………………………………………………………………………………………45
5. Cheap Promotion ………………………………………………………………………………..45
6. Stifling Their Creativity…………………………………………………………………………46
7. Neglecting Video Content…………………………………………………………………….47
Chapter 9: How to Track and Measure an Influencer Marketing Campaign 48
1. Reach………………………………………………………………………………………………..48
2. Target Audience Growth ……………………………………………………………………….49
3. Coupon Codes and Affiliate Links …………………………………………………………..50
Chapter 10: Conclusion……………………………………………………………………………51
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